Hence, based on the abovementioned, why I believe, considering the ultra low and even negative interest rates, that physical gold and silver look more attractive by the day. The ongoing free-fall in long-term interest rates has significantly reduced the opportunity cost of holding gold. Gold and silver keep their purchasing power in times of devaluations (as we are witnessing at present) and don’t run the counter party risks or bail-ins that you are exposed to as a creditor/deposit holder of the bank or as a holder of the currency (declining purchasing power).