WeChat Introduces Gold Hongbao to Promote New Financial Product

WeChat began testing a new lucky money feature during the recent Chinese New Year holiday that enables transfers of gold bullion among users with the same mechanics for the existing cash hongbao (lucky money or red envelopes in Chinese).

With the gold hongbao (not official translation), like the cash hongbao, a sender can either send packets to certain persons or let the system randomly divide a certain amount into certain parts and send it to a chat group for group members to try their luck.

WeChat Introduces Gold Hongbao to Promote New Financial Product