The company behind Paytm, One97 Communications on April 17 launched its first wealth management product aimed at middle/ lower middle-class Indians. The product named 'Digital Gold' allows users to buy, store and sell gold on its platform.

"The fundamental idea behind digital gold was to bring wealth management to the common man such as a chaiwallah or auto rickshaw driver who loves gold," Vijay Sharma said in an interview with BloombergQuint.