Paytm, which has sold more than 100 kg of gold on its platform, is in discussions with jewellers across the country to enable buyers to redeem their digital gold in the form of jewellery.

In April this year, the digital-payments firm had partnered with MMTC-PAMP to allow consumers to purchase 24K 999.9 purity gold on its platform and store it in MMTC-PAMP’s secure vaults free of charge. Customers, who could invest one rupee onwards, currently can either sell the gold back online or can get accumulated gold of more than one gram delivered to their homes.