Goldmoney, a gold-based financial service and technology company, today announced that following several months of negotiations and planning, founders Roy Sebag and Josh Crumb have signed a non-binding Letter of Intent in Zhauyuan, Shandong Province, China at the headquarters of Zhaojin Mining, formalizing a joint venture framework whereby Goldmoney, Taojinyn, and Zhaojin will together jointly launch and operate a local version of Goldmoney in mainland China which will be named Goldmoney® China.

The primary function of the JV will be to maintain a local version of the Goldmoney website and mobile app, translated to Chinese with fully localized customer service and marketing operations.